We find the hidden growth audiences
brands can’t find on their own.
We find
the hidden growth audiences
brands can’t find on their own.
We learn who’s engaging with your brand, and your closest competitors.
We then show you where
future growth will come from.
And we don’t stop until we find opportunities for growth
Just ask our clients
We find your
Growth Audience
We find your
Growth Audience
So in 2017,
We started Shepherding.
We never understood why each department was working against a different audience.
Let’s say you’re growing a pizza chain, about to take on “The Big Four.”
Here's a high-level view of how we might approach an analysis that your team can immediately act on
We never understood why each department was working against a different audience…
So in 2017,
We started Shepherding.
Let’s say you’re growing a pizza chain, about to take on “The Big Four.”
Here's a high-level view of how we might approach an analysis that your team can immediately act on
Meet the Team
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Dean McBeth
FOUNDER
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Dan Walsh
FOUNDER
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Dave Burg
FOUNDER
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Sabrina Peters
MEDIA DIRECTOR
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Kristina Arike
RESEARCH
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Lauren Fitze
RESEARCH
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Rina Boshmaf
RESEARCH
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Madi Walter
RESEARCH
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Scott Gilmour
DESIGN
“Shepherd uncovers the invisible audiences that marketers can’t.”
Jaime Gutfreud
Chief Experience Officer,
Hasbro
If you want to see your audience in high fidelity, let’s talk.
We’ll show you some case studies. And we’ll listen to your audience challenges.
And there’s a good chance we’ll already have some insights about the audience engaging in your category.
We help you discover what sets your audiences apart—and what brings them together.
Audience Analysis
is all about contrasts
We can also use mobile data to determine the audiences visiting your stores and your competition's.
We dive deep into the places that matter and the passions of the people who frequent them.
That means answering the questions that keep leaders up at night.
We do Audience Strategy.
Who should we be talking to?
What do they care about?
Where are they?
What unites or segments them?
How does this shape our creative, media, product, or messaging decisions?
Yes, we also plan, negotiate, buy, brief, and measure media performance from end to end.
One more thing: our audience strategies run deep—so deep that many clients ask us to activate them across media.
Led by the
audience data.
Paid that
feels like Earned.
Never buy
off book.
Think like
a publisher.
Use our paid to supply our other channels with premium content.
We nudge media partners & influencers
to make things special.
Make it
about them.
Find opportunities
to edu-tain, make audiences feel
premium, etc.
Yes, we also plan, negotiate, buy, brief, and measure media performance from end to end.
One more thing: our audience strategies run deep—so deep that many clients ask us to activate them across media.
Led by the
audience data.
Paid that
feels like Earned.
We nudge media partners & influencers to make things special.
Never buy off book.
Use our paid to supply our other channels with premium content.
Think like a publisher.
Find opportunities to
edu-tain, make audiences
feel premium, etc.
Make it about them.
Let’s say you’re leading a pizza chain, about to take on “The Big Four.”
Here's a high-level view of how we might approach an Audience Analysis.
Let's say you're leading a new video game launch and you want to make smartest possible choices...
Here's a high-level view of how we might approach an Audience Analysis.
Meet the Team
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Karl Holland
SALES MANAGER
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Jaya Dixon
MARKETING DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
